COMFWB's Strategic Presence at IATF2025: A Catalyst for Women's Economic Empowerment (
COMFWB's participation in the Intra-African Trade Fair 2025 (IATF2025) was essential and highly relevant. Hosted in Algiers, Algeria, the event brought together African leaders, businesses, and organizations to advance the goals of the African Continental Free Trade Area (AfCFTA). With over 1.4 billion potential consumers and an economy worth more than $3.5 trillion, the AfCFTA is designed to significantly increase intra-African trade, foster industrialization, create jobs, and boost Africa's global competitiveness. IATF2025 provided the perfect platform for COMFWB to engage with this dynamic market and showcase its commitment to empowering women in business.
COMFWB’s presence was crucial for several key objectives. By setting up an exhibition stand, the organization had a unique opportunity to raise its brand awareness, affirm its regional leadership in women's economic empowerment, and promote inclusivity. This direct engagement allowed COMFWB to showcase its initiatives and connect with a diverse audience of over 35,000 visitors and 2,000 exhibitors from more than 140 countries. This exposure was not just about visibility; it was about demonstrating how empowering women is central to achieving the AfCFTA’s broader economic goals.
Ultimately, COMFWB’s participation was designed to facilitate tangible business outcomes. The fair was projected to generate over $44 billion in trade and investment deals, and COMFWB was positioned to help its members capitalize on this. Through B2B (business-to-business) and B2G (business-to-government) meetings, the Secretariat could help women entrepreneurs secure new business opportunities and gain international exposure. The fair also provided invaluable networking and collaboration opportunities, allowing COMFWB to strengthen partnerships with key stakeholders and amplify its voice on a global stage. The presence of COMFWB at IATF2025 was not just a symbol of support for African trade, but a direct investment in the future of women-led businesses across the continent.
COMFWB's participation in the Intra-African Trade Fair 2025 (IATF2025) was essential and highly relevant. Hosted in Algiers, Algeria, the event brought together African leaders, businesses, and organizations to advance the goals of the African Continental Free Trade Area (AfCFTA). With over 1.4 billion potential consumers and an economy worth more than $3.5 trillion, the AfCFTA is designed to significantly increase intra-African trade, foster industrialization, create jobs, and boost Africa's global competitiveness. IATF2025 provided the perfect platform for COMFWB to engage with this dynamic market and showcase its commitment to empowering women in business.
COMFWB’s presence was crucial for several key objectives. By setting up an exhibition stand, the organization had a unique opportunity to raise its brand awareness, affirm its regional leadership in women's economic empowerment, and promote inclusivity. This direct engagement allowed COMFWB to showcase its initiatives and connect with a diverse audience of over 35,000 visitors and 2,000 exhibitors from more than 140 countries. This exposure was not just about visibility; it was about demonstrating how empowering women is central to achieving the AfCFTA’s broader economic goals.
Ultimately, COMFWB’s participation was designed to facilitate tangible business outcomes. The fair was projected to generate over $44 billion in trade and investment deals, and COMFWB was positioned to help its members capitalize on this. Through B2B (business-to-business) and B2G (business-to-government) meetings, the Secretariat could help women entrepreneurs secure new business opportunities and gain international exposure. The fair also provided invaluable networking and collaboration opportunities, allowing COMFWB to strengthen partnerships with key stakeholders and amplify its voice on a global stage. The presence of COMFWB at IATF2025 was not just a symbol of support for African trade, but a direct investment in the future of women-led businesses across the continent.
